If you’re managing 100+ creators, you can choose to buy more than one domain. It depends on your scale, your preference, and how you want to segment your traffic.
That said, for most agencies, it’s simpler and more efficient to use one domain across all your models.
Why?
You won’t generate huge traffic per slug.
Every slug is unique and individually trackable
Example: clikk.me/alexaxo, clikk.me/alexaxo1, clikk.me/alexaxo2, etc. — if you’re just incrementing numbers, yes, platforms could track patterns over time.
But: if you use varied names, include niche keywords, or differentiate slugs per strategy, you significantly reduce that risk.
In short:
1 domain = fine for dozens (even hundreds) of models
If you’re at very large scale (100+ creators), you might consider 3-5 domains
The key is how smartly you name your links, not how many domains you own
Read this Article: What's the Best Custom Domain Name for You?