How to Measure Your Real Conversion Rate – Without False Signals
Many creators rely on fan-platform analytics to calculate their conversion rate. But that often leads to the wrong picture.
Here’s the reality: your true conversion rate should be calculated using the number of clicks on your GetAllMyLinks link and the number of subscribers shown by your fan-platform tracking.
Most fan-platform tracking links aren’t 100% accurate. They might miss some users, especially if cookies are blocked, or private browsing is used. But GetAllMyLinks tracking is 100% reliable, so your click count is always correct.
So the real formula is:
(Subscribers / Clicks on your GetAllMyLinks link) x 100
Also, the conversion rate alone doesn’t tell the full story. A faster funnel might increase conversions, but it doesn’t guarantee long-term value. Sometimes a direct link brings in subs who convert too quickly without getting attached to your brand. They subscribe but don’t engage or spend more.
A landing page, in contrast, can help put your visitors in the right mindset. It sets the tone. It filters the quality of traffic. It gives people context before they land on your fan-platform. That means a lower conversion rate – but with better-quality subs.
So don’t just chase a higher conversion rate. Optimize for value per sub. That requires A/B testing. Landing vs. direct link. Different CTAs. Different funnels. There’s no magic formula.
But one thing is certain: always base your conversion math on your GetAllMyLinks clicks – not on rough estimates from fan-platform analytics.